Most people only think of their network as a group of people they can turn to for job leads or referrals. But your network can be so much more than that! Your network is actually a great resource for generating business leads. Here are three tips for making the most of your current network:
Your network's ideal customer may not be who you think it is. You need to take the time to determine who your own target market is and how that differs from others in your industry. If you're not sure who your target market is, ask your network for help. They'll likely be able to give you some great insights into how they determine who the perfect customer is.
This will also help you understand the similarities in your ideal customer and theirs, and that's where the magic happens.
To approach someone with this conversation you'll want to put their needs first in order to show the mutual value. This exercise will take valuable time out of the day and will need to be worth their while. You could start with things like this:
Once you know who your network's target market is, you can start tailoring your communication efforts to include them. This will help you stand out from the competition as you become an extremely valuable person to know.
As you build a reputation in your network as a valuable asset, you will stay top of mind when they meet someone who is perfect for you! This will increase your chances of generating more leads from your network.
Remember, it's important to always keep in mind what's in the best interest of your customers!
If you're looking for ways to create more interest in your products or services, consider bundling them with others in your network. This can be a great way to get your business in front of more potential customers. It can also help you build relationships with those in your network.
When you bundle your products or services with others in your network, you're providing added value to the customer. They'll appreciate the convenience of being able to purchase everything they need from one source. And, as an added bonus, they'll be more likely to do business with you in the future!
The biggest mistake made with this type of relationship is lost communications. When you have forged a selling partner who's willing to consider bundling services, you're going to want to be able to contact them quickly and reliably.
We recommend that you form an Alliance with these selling partners and to take all lead and opportunity communications into this one collaboration platform. It will allow you to share sensitive information, such as pricing sheets, contract terms, and more through a secure channel. It also allows you to create chats that keep the right people in-the-know at all times. No more searching through emails, text messages, and other chat platforms. All of your collaboration happens inside the Alliance app!
Another great way to make the most of your current network is by reaching out to them for help. Ask them how you can get their business in front of customers in a way that adds value. They'll likely be happy to provide some valuable insights into how they do things.
This is a great opportunity for you to learn from those who have been successful in your industry. It's also a great way to build relationships with potential customers. By providing value up front, you'll stand out as a valuable person within your network and increase the chances that they'll do business with you in the future!
When it comes to generating leads, your network is one of your most valuable assets. Your ideal customers likely have some similarities and differences, so it's important to sit down with them and discuss those. You can also use your current network to get your business in front of more potential customers. And, finally, make sure you stay in touch with them and cultivate those relationships!